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About
Peter ter Kulve is an ice cream expert.
From starting as a marketing manager for ice cream in 1993, working up to CEO of Unilever Wall's China in 1998, and moving to be Global Head & EVP, Unilever Ice Cream in 2005, he knows the category and what makes ice cream the ultimate pleasure food.
Across a 30 year career with Unilever, Peter was responsible for major business interventions, such as founding Unilever's €2 billion wellness arm in 2018 with brands such as Liquid I.V., Olly and Nutrafol, before moving to executive leadership as Business Group President, Home Care in 2019.
With experience of modernising and operating in critical markets, such as his dual role as Chief Digital and Growth Officer and President of South East Asia & Australasia, Peter has the industry knowledge, cutting-edge experience and a passion for ice cream needed in his new role as CEO of The Magnum Ice Cream Company.
Career
2024: Business Group President, Ice Cream, Unilever
2021: Chair of Unilever EAC Myanmar Company Limited
2019: Business Group President, Home Care and member of the Unilever Leadership Executive
2018: President of South East Asia & Australasia and Chief Digital Transformation & Growth Officer
2018: Founded the Unilever wellness business in 2018 with brands like Olly, Liquid I.V. and Nutrafol.
2016: EVP Corporate Transformation
2011: President South East Asia & Australasia
2009: Chair & EVP, Unilever Benelux
2005: Global Head & EVP, Unilever Ice Cream
2004: CEO of Iglo-Mora Group, Holland
1998: CEO of Unilever Wall’s China
1998: BD Director, Foods
1995: Business Unit Director, Algida Ice Cream
1993: Marketing Manager, Ice Cream
1988: Brand and Channel Management Roles